Agricultural Economics & Tea Market Outlook for 2025

Global tea consumption patterns are shifting, auction dynamics at Mombasa are under competitive pressure from direct sales channels, and climate variability is affecting yields across East Africa's tea-growing regions. This episode provides a systematic outlook for the agricultural economics of Kenya's tea sector: price forecasts, production trends, the economics of value addition, and what policy levers are realistically available to improve farmer returns. We draw on Mombasa Tea Auction data, KTDA production reports, and global commodity market analysis.